Introducing BackStory by Loungefly!

Sarah Dittmeier
November 14, 2025
Introducing BackStory by Loungefly!

Elevated. 

Customizable. 

Chic. 

Just a few words to describe our latest collection! It’s about to be your new style best friend. 

Introducing…

The BackStory Collection! 

A new, elevated way to wear what you love. Each unique silhouette is perfect for any occasion – and we built in a fun way for you to customize them! On each, you’ll find quilted sections with embroidered pin holes so you can decorate them with your own pins! 

This collection comes in two color ways: black and red.

There are three silhouettes: 

  • A convertible backpack/tote bag
  • A convertible mini backpack/crossbody 
  • A crossbody 

The Loungefly BackStory collection allows you to build your own fandom fashion. You can keep it sleek and simple or decorate your bag to your heart’s content with your own pin collection! Seasonal pin switch ups? Count us in!

We can’t wait to see how you tell your own fandom story with BackStory. 

The Mo Convertible Backpack & Tote Bag

The red and black The Mo Convertible Backpack and Tote Bag sitting on a purple surface outside with a green fence behind them.

She works hard and plays hard. What can’t The Mo do?! Say hello to your new work bag! This sleek tote bag makes for the perfect piece to take to work. Decorate with your pins to add a pop of personality! 

This bag functions as a tote or a backpack, so you can switch up your look however you’d like! 

The Mo is your trustworthy style bestie for work and play! 

The Lilly Convertible Mini Backpack & Crossbody Bag

Woman wearing a red blouse holding The Lilly mini backpack in her lap.

A sleek version of our mini backpack you love! This compact bag is perfect for any outing. You’ll find zippers on either side to give you more room in the bag when you need. The top flap features embroidered pin holes so you can add a pop of your favorite fandoms! 

She’s graceful and elegant, and ready to take your fandom fashion to the next level! 

The Laura Crossbody Bag

Woman sitting on a white couch outside with The Laura crossbody bag resting on a table in front of her.

Sophisticated and subtle, The Laura is here to express what you love on your next night out. The Laura brings your pins to the forefront – the bag is your canvas as you curate your own fandom fashion that’s one of a kind. 

Make any outfit instantly classy with The Laura!

Explore More Loungefly Styles

Interested in seeing more styles we have for you? Check out more Loungefly accessories designed to make a fashion statement!